Often there is a need to return customers who viewed a product in an online store but did not make a purchase. For such cases, a powerful tool has been developed – Facebook remarketing. With its help, you can really increase sales, but for a successful launch, you first need to prepare technically: install the Facebook pixel, set up goals and create a feed with a list of products.
This article is a technical guide with tips on
How to set up dynamic remarketing on Meta platforms. That allows online platforms to remind their visitors about the products they viewed earlier. In fact, very few Nepal Business Email List users, after visiting a site, immediately decide to take an active action – a purchase.
According to statistics,
there are about 1% of such people, and all the rest leave the online store in thought. Remarketing on Facebook helps to return these users to the site and remind them what products they viewed earlier. In this case, the likelihood of making a purchase increases several times.
For example, a man thought about
his status and looked at watches on a website, but he does not decide to buy them right away. Later, ads with the models of watches he looked at appear in his EU 电话号码 Facebook feed. Information about a discount that is about to end, or a display of a product with its characteristics can push him to make a decision to buy.
The peculiarity of Facebook dynamic
remarketing is that you can include dynamic elements in the ad texts that will automatically change and display information about the product: its name, brand, price and other characteristics.
How Dynamic Remarketing Works
The display of advertisements from the Advantage+ catalog is based on the work of machine learning algorithms used by Facebook. The principle is that as soon as a user shows interest in a product from the catalog, the system automatically generates advertisements specifically for him and starts showing them on various devices. These advertisements are personalized and based on what products the person viewed.
